Swyft Rebrands as Mercury, Expands Automated Retail Platform for Airports and Hotels

Swyft has rebranded as Mercury Automated Retail Solutions, introducing an expanded platform designed to provide around-the-clock retail services at airports, hotels and other high-traffic locations, according to a press release. The transformation includes updated technology, expanded operational capabilities and new leadership under CEO Ken Sullivan. Mercury said its business model combines automated retail equipment with merchandising, inventory management, payment processing, replenishment and performance analytics, allowing operators to serve customers beyond traditional retail hours. Mercury currently operates more than 100 automated stores across more than 20 airports, and reported that its airport locations generate roughly $5,000 to $10,000 in revenue per square foot, without specifying the measurement period. The company also targets hospitality, health care and higher education, citing conversion rates above 40 percent in its hospitality operations. Transaction data from its Better+ platform showed that 39.4 percent of purchases occur between 7 p.m. and 7 a.m., the exact window where staffed stores are costly to keep open. For operators, the pitch is compact, unattended installations that turn impractical retail footprints into revenue, while consumer brands gain new points of reach in airport and hotel environments. Source: Vending Times — https://www.vendingtimes.com/news/swyft-rebrands-as-mercury-expands-automated-retail-platform-for-airports-and-hotels/