Toyo Vending and Ito En Launch Matcha Vending Machines That Brew to Order

Toyo Vending and tea company Ito En have jointly developed "Japan Quality Matcha," a vending machine format that prepares matcha drinks to order rather than dispensing pre-bottled cans. The machines offer five selectable strengths of matcha, along with matcha latte options. The technology builds on Toyo Vending's Mill-Ground Coffee machines, which grind and brew each cup inside the machine and display the process live on a monitor. The matcha version applies the same prepare-on-demand approach to powdered green tea, starting preparation only after the customer presses the button. The companies say the result approximates the taste of freshly whisked matcha. The machines are being produced in three all-green designs drawing on Japanese landscapes and traditional patterns, one of which combines a large display screen with imagery of a tea plantation. Deployment is aimed at high-traffic locations including expressway rest areas, train stations, airports, commercial facilities and tourist destinations popular with international visitors. The machines are scheduled to begin appearing around Japan this month. "We have always been committed to providing an uncompromising cup of coffee through our Mill-Ground Coffee machines, and now we've applied that same technology to matcha, one of Japan's traditional treasures," said Toyo Vending CEO Yoshimasa Wakamatsu. "Through the familiarity of vending machines, we hope to offer a new way to experience matcha." For operators, the launch is a working example of the fresh-brew model migrating from coffee into adjacent drink categories. It also shows how vending can serve as a distribution channel for premium, culturally specific products aimed partly at inbound tourism, where the machine itself becomes part of the visitor experience. Source: SoraNews24 — https://soranews24.com/2026/11/07/japans-new-matcha-vending-machines-serve-freshly-prepared-matcha-in-five-different-strengths/