Invenda Opens Its Smart Vending Screens to Advertisers

Swiss technology company Invenda Group AG is selling advertising space across its smart vending network through Atlas, a platform that ties screen-based promotions to purchases made at the same machine. The company said its installed base includes more than 7,500 smart screens in 22 countries, spanning transportation hubs, hotels, gyms, offices and campuses. Advertisers can buy full-screen placements or banners that stay visible while customers choose products, and campaigns can be booked through automated advertising platforms or directly with Invenda. The system also supports interactive promotions in which a customer scans a code shown on screen for a chance to receive a product immediately. Invenda said Atlas records advertising activity and purchases on individual machines, letting brands compare campaign exposure against sales. At locations equipped with audience measurement technology, advertisers can also receive anonymous viewing data. For operators and property owners, the proposition is incremental revenue from screens already installed on machines they own or service. That matters as vending operators look for margin outside product sales, where thin spreads and card processing costs continue to press on route economics. The push comes as retail media spending continues to move into physical retail environments, with brands looking to reach shoppers at the point of purchase rather than only online. Invenda's approach pairs that advertising with the transaction data its machines already capture. Source: Vending Times — https://www.vendingtimes.com/news/invenda-offers-vending-machine-screens-for-advertising/