Wilde Raises $40 Million From S2G to Scale Protein Snacking

WILDE, the snack brand that builds salty, craveable snacks from all-natural chicken breast, has secured a $40 million investment from S2G Investments to expand production and product innovation as it builds on more than $100 million in sales and a footprint of more than 35,000 retail locations nationwide. The Lexington, Kentucky-based company said the funding will fuel growth across manufacturing, innovation and brand building in the fast-growing protein snacking category. WILDE recently opened a 130,000-square-foot production facility — which the company calls the only USDA-regulated salty snack manufacturing facility in the world — expanding its production capacity sixfold. The new capital will help extend the brand's protein-forward approach beyond its core Protein Chips. Following the recent launch of Protein Crackers, additional snack formats are in development, the company said. For vending and micro market operators, WILDE's expansion is supply-chain news worth watching: protein chips and crackers are among the better-selling better-for-you items in unattended retail, and a sixfold capacity increase plus new formats should mean broader availability and fresher planogram options in the months ahead. Source: PR Newswire — https://www.prnewswire.com/news-releases/wilde-raises-40-million-from-s2g-investments-to-accelerate-its-rise-in-protein-snacking-302917127.html