EVA Market Report Shows European Revenue Growth With Flat Machine Count

European vending revenue continues to grow even as the number of machines in the field stays flat, according to the European Vending & Coffee Service Association's latest Vending & Office Coffee Service Market Report, covering data through the end of 2025. Market revenue rose 5.6% versus 2024 and now sits significantly above pre-COVID levels. The number of machines in the field, however, was essentially stagnant at -0.3%, and the number of vends remains well below 2019 levels, with products dispensed down 0.9% year over year. Office coffee service is carrying the hot beverage segment, with OCS machines now accounting for 56% of the hot drinks category. The report also flags two equipment trends: increased use of refurbished machines and growing supply from Asian manufacturers, with Chinese manufacturers in particular gaining share in the table-top segment and adding competitive pressure to the European equipment market. Results vary widely by country. Germany continues to post large revenue growth, up 33% versus 2019, while Italy has lost revenue, down 17% over the same period, though Italy remains the European market with the most machines. Several Tier 2 markets just outside the top six countries are growing well, including Belgium, Sweden and Poland. Across Europe, the report puts the installed base at 4.5 million machines, vends at 34.2 billion and total industry revenue at EUR 23 billion. The association has also appointed Jakala as its new market research provider, succeeding Martin Colston after ten years. The takeaway for operators: revenue growth is coming from price and mix rather than volume, which puts a premium on coffee programs, premium products and equipment cost control. The full report is free to EVA members, with pricing available to non-members. Source: Vending Connection — https://www.vendingconnection.com/articles/new-eva-market-report-reveals-latest-vending-ocs-developments/