Lambeau Field Adds 264 Self-Service Kiosks in MyVenue Upgrade

Lambeau Field, home of the Green Bay Packers in Green Bay, Wisconsin, has deployed MyVenue's point-of-sale platform across its food and beverage operations, including 264 self-service kiosks. MyVenue described it as its largest kiosk deployment in North America. The installation also includes 460 terminals and 300 handheld devices and serves 165 suites. It connects concessions, club areas, grab-and-go markets and suite service with inventory management and kitchen displays through a cloud-based platform that provides real-time reporting. MyVenue said the platform processed more than 100,000 food and beverage transactions across multiple Packers games, and that the stadium set a single-event revenue record following the deployment. The announcement did not disclose the revenue total or the size of the increase. Scott Thompson, the Packers' assistant director of business analytics and food and beverage, said the stadium set a transaction record within weeks of the launch, with kiosks accommodating the increased demand. MyVenue CEO Tim Stollznow said the installation was completed on schedule and within budget without disrupting events. For operators, the scale is the story: 264 self-service kiosks alongside hundreds of terminals and handhelds, all reporting into one inventory and reporting layer. Stadium concessions sit at the high-volume end of unattended retail, where the operating case rests on throughput per event day rather than opening new locations, and where a single-event revenue record is the metric buyers look at. Source: Kiosk Marketplace — https://www.kioskmarketplace.com/news/lambeau-field-adds-264-self-service-kiosks-in-myvenue-upgrade/